4 May 2026Founder + Motherhood
Built in Stolen Time
On 4am drafts, naptime decisions, and why the best work happens in the gaps.
Letters
Personal essays on marketing, memes, and building things that matter.
27 April 2026Origin Story
Growing Up Curious
On libraries, Greek gods, romance novels, and the first computer I ever touched.
13 April 2026Technology + Human Nature
The Luxury of Doing Nothing
On an AI safety guy who quit, post-COVID loneliness, and why the most expensive thing in the future might be a quiet room.
30 March 2026Technology + Human Nature
Radio, the Internet, and the Thing That Never Changes
On new technologies, old fears, and why human behaviour never updates its firmware.
16 March 2026Marketing + Self-awareness
The Early Adopter Trap
On being first to every platform, never collecting the emails, and what I'd tell the version of me who just signed up for the next new thing.
2 March 2026Ego / Self-awareness
Pooh Bear Taught Me to Run a Company
On motherhood, honey, and learning to do less by organizing everything.
20 February 2026Marketing
I Lost 20,000 Followers in One Night
On digital sharecropping, owned assets, and why your LinkedIn audience isn't yours.
5 February 2026Ego / Self-awareness
I Built the Thing and Nobody Clapped
On launching, silence, and what happens after the dopamine doesn't show up.
8 January 2026Ego / Self-awareness
Fried Chicken and the KFC Problem
Why I branded myself with a fast food chain.
10 December 2025Product + Marketing
The Bell Curve, the Zen Garden, and Why I Still Create in the Age of AI Slop
On outliers, Naval, and why the middle of the curve is where creativity goes to die.
2 November 2025Future of Content (AI)
The Matrix, the Factory, and the Thing That Keeps Me Up at 3am
On AI, motherhood, and wondering if my brain is still the product.
15 September 2025Memes + Marketing
Richard Dawkins, Hallmark Cards, and 10.7 Billion Views
On memes, marketing, and why the surface is never the thing.