16 March 2026Marketing + Self-awareness
The Early Adopter Trap
On being first to every platform, never collecting the emails, and what I'd tell the version of me who just signed up for the next new thing.
Letters
Personal essays on marketing, memes, and building things that matter.
2 March 2026Ego / Self-awareness
Pooh Bear Taught Me to Run a Company
On motherhood, honey, and learning to do less by organizing everything.
20 February 2026Marketing
I Lost 20,000 Followers in One Night
On digital sharecropping, owned assets, and why your LinkedIn audience isn't yours.
5 February 2026Ego / Self-awareness
I Built the Thing and Nobody Clapped
On launching, silence, and what happens after the dopamine doesn't show up.
8 January 2026Ego / Self-awareness
Fried Chicken and the KFC Problem
Why I branded myself with a fast food chain.
10 December 2025Product + Marketing
The Bell Curve, the Zen Garden, and Why I Still Create in the Age of AI Slop
On outliers, Naval, and why the middle of the curve is where creativity goes to die.
2 November 2025Future of Content (AI)
The Matrix, the Factory, and the Thing That Keeps Me Up at 3am
On AI, motherhood, and wondering if my brain is still the product.
15 September 2025Memes + Marketing
Richard Dawkins, Hallmark Cards, and 10.7 Billion Views
On memes, marketing, and why the surface is never the thing.